DIMA Wireless is encouraged by digital radio technology advancements over the past decade.  Leading consumer electronics companies and OEM’s are offering handheld devices, set-top units, and automobile in-dash units that are embedded with digital radio chipsets.

Such systems enable users to view and capture program information from a variety of digital audio channels, recall of data at the user’s discretion, and directly communicate with a remote electronic media database. This functionality enhances the listening experience by indefinitely preserving the of the users “impulse to buy”  to a particular media content selection.  It also establishes a direct marketing channel for the content distributor that can customize incentives unique to the individual user based on their own content browsing, sampling, and purchase history.